Facebook will have exclusive digital content rights for International Cricket Council (ICC) events in the Indian subcontinent till 2023, the world governing the body of the sport said on Thursday.
The deal will include the next two men’s World Twenty20 events in 2020 and 2022, the 50-over World Cup in 2023 and the World Test Championship final in 2023. The social media giant will carry a range of digital content across four years including match recaps, in-play key moments and other match and feature content on its various platforms.
The record-breaking growth in digital consumption at this summer’s ICC Men’s Cricket World Cup demonstrated the continued power of cricket to connect and engage more deeply with diverse audiences around the world. The ICC last month said the men’s 50-over World Cup in England witnessed 4.6 billion video views across its digital and social media platform with the hosts going on to win the tournament after a nailbiting final.