Facebook puts forth new approach for offering Campaign Budget Optimization across platforms from one ad campaign, instead of being restricted to a single app.
The new process will provide simplified alternatives to automated ad bidding, which will help optimize ad spend across multiple apps from one single budget stream.
According to Facebook, “Consider an advertiser who uses the Facebook platform to advertise a product. They have a daily budget that they would like to spend on our platform. Advertisers want to reach users where they spend time, so they spread their budget over multiple platforms, like Facebook, Instagram, and others. They want an algorithm to help bid on their behalf on the different platforms and are increasingly relying on automation products to help them achieve it.”
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