Facebook to Focus on Young Adults in New Push

Facebook to Focus on Young Adults in New Push

Social media giant Facebook has lost touch with the youth. Recent reports state that the platform’s popularity is gradually declining among young users, while other platforms like Instagram, Snapchat and TikTok continue to rise. 

As a part of Q3 earnings announcement, Facebook CEO Mark Zuckerberg said in his comments that the platform will prioritising make winning back the youth moving forward – even if that means losing older users as a result.

This move is very crucial for Facebook as it needs to maintain its youth connection as the young users will drive implementation of the next shifts.

Source: Social Media Today

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