Facebook announced on Tuesday that it will launch three new ad units on its platform, starting with polls and playable ads in the mobile News Feed and followed by AR ads in beta globally this fall.
This trio of new formats comes months after Facebook launched a poll sticker for Instagram Stories ads. Playable ads, an interactive video product that lets users install and try apps before buying them, made its debut at the ChinaJoy gaming conference in August 2018. As for AR ads, a select group of advertisers has been testing them since their 2018 reveal at Facebook’s F8 developer conference.
Facebook earned $16.6 billion in ad revenue for Q2 2019, a 28% year-over-year increase. The average price per ad across services dipped 4% during the quarter, while ad impressions served rose 33%, and 94% ($15.6 billion) of Facebook’s ad revenue came from mobile ads.