Facebook Tests New Video Ad Options

Facebook Tests New Video Ad Options-01

Facebook expands its outreach options – the company announced new topic-based targeting options for its in-stream ads, and first stage of ads in Instagram Reels.

The first new feature is in-stream ad targeting categories, which will give users more targeting options for their video ad campaigns.

According to Facebook, “Powered by machine learning, over 20 Video Topics are available when you select the In-Stream Only placement and brand objectives for your campaign. This gives advertisers more choice in the content they want their ads to appear in, and reach engaged video viewer audiences.”

To Read More: socialmediatoday

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