Facebook is trailing specific changes within its Instagram app, which will make it more like the short-video platform, TikTok. Instagram has recently announced this plan to implement the full-screen format and recommended videos in the user feeds.
According to Adam Mosseri, head of Instagram, “We’re also going to be experimenting with how do we embrace video more broadly — full screen, immersive, entertaining, mobile-first video…You’ll see us do a number of things or experiment with a number of things in this space over the coming months.”
The company also indicated that it is no longer just a photo-sharing app, and it will start showing recommended videos from accounts that people do not follow.
Source: SocialMediaToday
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