With TikTok continues to gain its momentum globally, Facebook is also seeking innovative ways to join the competition. This may quell the growth of various short-video platforms as its latest attempt is coming via Facebook Reels.
This will allow users to create as well as share Instagram Reels on the main Facebook platform. It is being tested with selected user’s feeds in the US – which will benefit from connecting more users with the short-video offering.
Simply put, Facebook Reels will give the users the capacity to create and share short video content directly within the News Feed. Even it can be shared with a group, similar to any other posts.
Source: SocialMediaToday
