Facebook has released a new ‘Creative Prototyping’ manual, which includes a number of notes to assist advertisers in testing and optimizing their ad creative and enhancing response based on each individual piece.
Although the 29-page guide is largely aimed at gaming advertisers, there are some useful remarks and points that apply to all campaigns and verticals and may be worth including in the strategy.
So it’s a template for testing ad creative, and Facebook’s guide includes step-by-step instructions on how businesses can incorporate each aspect into their strategy. It also includes flow charts and examples throughout the guide, demonstrating how each testing method can be implemented by enterprises.
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