Facebook published a news report, ‘Evolving Customer Experience’ that depicts consumer habits and the new key trends, recently. The report talks about the shift in customer purchase products, mobile usage, the rise of the creator economy, and the data privacy concerns.
In their statement, Facebook mentioned that 92 percent of consumers will continue reflecting the recent change in behaviour even in the long term.
One of the main focus points of the news report revolves around the fact that consumers are seeking control over the personal data that they share with advertisers and strongly require transparency.
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