The social media platform has launched another Testing functionality meant for the groups. The new analytics feature is deployed at the post-level, and it intends to provide a measure of the number of people engaged with group updates. With the new feature, admins can measure the reach of a post along with client engagement like shares, clicks, reactions, and comments. It also displays the number of active measures at the time of the post.
Other additions are post hides, photo views, etc., these similar to Facebook notes play a significant role in identifying the scale of client engagement. These data points play a major role in deciding the frequency and type of content being posted by a brand.
Source: Socialmediatoday
