Facebook has recently announced new advertising features to help retailers take the best advantage of the upcoming holiday season. With X-mas two months away, this initiative will help marketers finish the year in the best possible way.
The update will allow users to create Instagram ads, including product tags within the Ads Manager. Simply put, it will enable brands to add Instagram’s product tags – directly to the paid promotions.
This is not a whole new option because businesses have been able to put product tags in their Instagram posts since 2016. However, to date, marketers could not add such tags exactly in their ads.