Facebook has recently announced the launch of a new live event companion application, Venue. This tool will help in adding engagement potential of the real-time viewing of events. This is to meet the requirement for better ways to engage with the market and industry experts related to their preferred events.
As explained by the company, “Despite drawing large concurrent viewership, live broadcasts are still a mostly solo viewing experience. Venue aims to give fans an interactive second-screen experience, curated by experts, and centered on the pivotal moments of their favorite events.”