Facebook has recently announced the launch of a new suite of brand safety controls for marketers. This will provide brands with more control over their ad placements spanning the platform’s different ad streams.
The primary feature is the expansion of whitelists, and that will be applicable for both in-stream ads and audience network. It will allow advertisers to choose specific publishers and content pieces against which the advertisements can be shown.
Besides, the social media giant is launching an updated ad delivery report – that will have impression data at the content and publisher levels.