Facebook has stated that it will change the way it displays estimated audience reach for advertising, moving away from more specific reach estimates and toward generalized potential reach categories.
As per Facebook, “In order to make the presentation of those pre-campaign estimates consistent, we are changing Potential Reach and interests into ranges instead of specific numbers, which is how Estimated Daily Results are already presented. Ranges are also in line with how pre-campaign estimates are presented on other platforms across the advertising industry. As part of this update, we will also be changing the name of Potential Reach to Estimated Audience Size.”
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