Facebook has announced a slew of new tools to help businesses connect with potential customers more directly, with a particular focus on personalized messaging. The company also wants to improve business discovery and provide new management options to make business activity and reach easier.
The changes are part of Facebook’s larger business drive, which includes Facebook Shops, with Facebook looking to ensure that ‘the best dollar people spend each day’ is on Facebook.
As per Facebook, “Businesses can already buy ads that encourage people to message them, whether in Messenger, Instagram Direct or WhatsApp. Now, businesses can choose all the messaging platforms where they’re available to chat, and we’ll default the chat app in your ad based on where a conversation is most likely to happen.”
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