Facebook Adds Important Tips for Brand Performance Measurement

Facebook Adds Important Tips for Brand Performance Measurement-01

Facebook has recently published its latest episode in the video series called, “Social Skills”. The videos aim to provide effective insights and tips to aid social media marketers to enhance their approach while maximizing the performance results.

Its latest episode features Katie Marylander, Director of Global Social Marketing at GoPro where she shares three primary tips for a compelling social media strategic approach. Those are –

  1. Maintaining a regular posting schedule
  2. Establishing clear goals
  3. Understanding the impact of diverse approaches

As explained by Katie, “If you post a video and you’re like, ‘I only got 50 likes,’ you might’ve gotten 500 views and we’re still going to count that because that counts as the action that they engaged with you.”

Source: SocialMediaToday

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