Since Apple’s AppTrackingTransparency (ATT) framework for iOS 14.5 went into effect in late April, Facebook has experienced a worsening data loss as iOS users have received an update. For Facebook, data loss includes user-level data sent back from IDFA and Facebook pixel, a piece of tracking code posted on product websites.
As of Q3 2021, the adoption of iOS 14.5+ among US social media app users has reached full success. Prices for opt-in between US Facebook and Instagram users are low, cutting off Facebook’s ability to track the conversion of web or app applications for most iOS users. For advertisers, this has reduced the accuracy of targeting and rating of Facebook campaigns.
Read More: emarketer
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