The digital advertising platform, Exponential Interactive, has recently rolled out its new video-driven business division – VDX.tv in the international markets. The video solution will allow brands to serve tailor-made video experiences across the channels and screens, including Connected TV (CTV) and Over the Top (OTT).
This will contribute to its results-driven advertising solutions for different brands globally – as the product suite incorporates existing solutions and new technologies. Scott Kellstedt, COO at VDX.tv’s, said, “Video is of universal value to the market, but brands across categories have different objectives and concerns. Audience behavior also varies depending on the vertical, the size of the purchase, and the prospect’s position in the consideration journey.”