The information services company Experian has recently announced that it has created At-Risk Audiences. This tool leverages the data assets to identify the individual or a group that is at high risk of being impacted by COVID-19. It is to help critical organizations, including healthcare providers, government agencies, and non-governmental organizations (NGOs) – which are providing resources to the needy people amid the increasing pandemic.

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The company will also provide free research insight on customer sentiment during the coronavirus outbreak. The new privacy-compliant segments will be offered for free and designed to help these essential organizations. Besides, it will assist in finding and communicating with at-risk populations, enabling them to provide services.

Source: https://www.martechadvisor.com/news/data-governance/experian-introduces-atrisk-audiences-leverages-data-assets-to-identify-those-impacted-by-covid19/

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