Experian has been added to Peer39’s Contextual Data Marketplace, which provides advertisers with privacy-safe, cookie-free, location-based Purchase Affinity and Demographics data.
According to the company, the Purchase Affinity and Demographics categories will help advertisers use contextual targeting inside CTV will be interested in. Contextual Data Marketplace also claims to provide with brand safety and transparency controls by integrating resources from CTV targeting.
Advertisers could utilize demographic targeting on CTV before this combination of capabilities, but not alongside Peer39’s granular content-type and channel targeting.
Read More: https://martechseries.com/content/peer39-adds-experian-to-its-contextual-data-marketplace/
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