Epsilon, a marketing solutions provider, has launched Signals, a new product designed to recognize real-time consumer buying signals with back-end data science. The solution will enable marketers to focus on optimizing audiences and personalization across channels.
This solution is part of the Epsilon PeopleCloud Prospect. It enriches first-party data with Epsilon’s proprietary data, yielding insights such as a consumer’s likelihood to be in market to purchase a service or a product. Signals also give marketers direct access to optimized audiences with no restrictions on leveraging them outside of Epsilon’s platform for omnichannel campaigns.
To Read More: MartechSeries