Epsilon, a Publicis data-marketing company, announced two collaborations this week to expand its connected TV service.
On June 7, the company announced a partnership with credit reporting agency TransUnion to make its data available on TransUnion’s TruAudience Data Marketplace. Epsilon also expanded its collaboration with iSpot.tv to improve Epsilon PeopleCloud’s CTV measuring and reporting capabilities by combining Epsilon’s CORE ID with iSpot’s Unified Measurement capabilities.
The collaborations aim to suit the changing needs of firms looking to advertise on cable television.
Read More: https://www.marketingdive.com/news/epsilon-transunion-ispottv-data-ctv-targeting-measurem/625299/
