Electrical retailer AO has announced that it is investing in early digital marketing and product awareness as it looks to build on success amid a broad supply chain crisis.
The group’s total revenue increased by 6% to £ 759.6m in six months to 30 September, compared to 2020, and by 67% for two years. In the UK, total revenue increased by 7.2% to £ 661m compared to last year, a business that points to higher product prices and “good growth” in selected business lines. This figure is a 65% increase in revenue received from the pre-pandemic in 2019.
In six months, AO has attracted more than 780,000 new customers, and the business has also seen “significant changes” in repetitive purchasing rates behind Covid.
Read More: Marketingweek
For more such updates follow us on Google News TalkCMO News.
