Dynatrace Assigns Laura Heisman as Chief Marketing Officer


Dynatrace appoints Laura Heisman as Chief Marketing Officer (CMO. Laura joins the company with a commitment to craft leading marketing strategies. Her role will be pivotal in creating, optimizing, and personalizing the end-to-end experience for the company’s customers and partners.

Her passion, expertise, vision, and customer-first mindset make her the perfect fit to join the team. Laura brings three decades of experience understanding enterprise, developer, consumer, and corporate audiences.

Also read: 7 Tips for Building a Solid B2B Awareness Campaign in 2024

Before joining Dynatrace, Laura served as CMO at VMware and as a crucial GitHub executive leadership team member as VP of communications and corporate marketing.

She has been added to the team to accelerate demand, build deep product understanding, drive brand awareness, and foster customer loyalty.

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