Dun & Bradstreet, the marketing analytics firm, has recently launched its new platform, D&B Buyer Intent, for B2B marketers. It is an in-market audience targeting solution that will help brands identify more valuable buying signals from qualified customers. As the digital buying journey is evolving, the platform uses intelligent and personalized approaches.
With the early detection of signals, it will allow marketing and sales teams to expand their relevance, timeliness, and go-to-market strategy. If companies can identify early-stage intent signals for buying, it can help them to prioritize leads by refining ABM strategies to minimize the sales cycles.