Druva, the cloud data management company, has selected PathFactory to speed up lead nurturing campaigns and lower the marketing friction. Druva has AWS base and offered as-a-Service to help customers in cost reduction. They are hoping PathFactory to improve their teamwork, optimize the asset performance, and accelerate the company growth.
PathFactory will help in increasing the velocity of the nurturing process by encouraging consumers to use multiple assets in each session. With their help, Druva aims to reduce marketing friction and upgrade the BI process with a new set of data. The process is expected to provide improved customer experience and boost up the employees to drive more business.