DoubleVerify Launches New Innovation in Brand Safety and Suitability with “Made for Advertising” (MFA) Categories


DoubleVerify has launched a new brand safety and suitability innovation, the “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. The innovation is integrated into DV Authentic Brand Suitability (ABS) and complements DV’s existing post-bid offering to maximize ad effectiveness throughout the media transaction. The approach allows for the deepest and most nuanced level of analysis. It prevents miscategorization and false positives, helping advertisers reduce media waste and maximize ad effectiveness.

Read more – DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability

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