DoubleVerify Introduces Measurement Tools for Retail Media Networks


DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the ad networks for Amazon, Walmart, Target, Macy’s, and Kroger’s as well as the company’s new partner Best Buy Ads.

Advertisers utilizing these retail media networks will have access to DoubleVerify’s third-party measurement tools. Furthermore, DoubleVerify offers these tools to Best Buy so that it may use them in its own brand campaigns as part of their collaboration with Best Buy.

Pre-campaign activation for brand suitability and fraud, as well as post-bid filtering and measurement, are among the tools integrated into the Best Buy Ads network. Additionally, DoubleVerify’s Publisher Suite, which gives the retailer security and management over touchpoints across its media network, will be used by Best Buy.

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