The measurement software platform (DV) has recently announced its integration with Pinterest to enhance the ad fraud verification solution.
This will allow marketers to authenticate ad viewability and identify digital ad frauds, sophisticated invalid traffics (SIVT), etc. on its platform. Brands can now validate the Pinterest campaign quality utilizing DV’s solutions and data. It will help them to maximize marketing campaigns’ effectiveness.
Laura Desmond, Interim CEO of DoubleVerify, said, “Our mission is to give global brands the clarity and confidence they need to make digital investments wherever their audiences consume media…Our integration with Pinterest furthers that commitment – ensuring buyers have transparency into media quality and performance across the platform.”