DoubleVerify partners with Group Black to help underrepresented publishers maximize inventory value.
In the first stage of the partnership, optimization efforts will allow DV and Group Black to open up 14.8% more of Group Black’s inventory and reduce blocking due to site classification by 98.6%.
Advertisers want to ensure their brand values are reflected in their advertising strategies. Through this advantage, DV plans to partner with underrepresented publishers and content creators on technical standards to support best practices for incorporating values-based marketing for brand suitability.
The goal is to create transparency and drive ROI for advertisers and publishers. The partnership will also allow both parties to achieve their goals and for brands to connect with previously untapped audiences.
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