According to a press release from the media company, Disney is integrating VideoAmp’s advertising measurement, planning, and optimization tools to improve its current data clean room technology.
With the help of Omnicom Media Group, the first brand tests have already begun. The VideoAmp partnership sees Disney doubling down on technology to assist advertisers create audience-based matches across platforms programmatically without compromising confidential or proprietary information, with an ad-supported version of streaming platform Disney+ expected to launch on Dec. 8.
The objective is to inform advertisers that their key audiences are being reached while also gaining knowledge of the ideal reach and frequency of that reach across Disney’s properties.
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Read More: Disney Advertising enhances clean room capabilities with VideoAmp partnership
