DISH Media partners with Philo to expand addressable footprint for advertisers

DISH Media has formed an exclusive partnership with Philo, a US television streaming service, to expand its addressable footprint.

This marks the first time that advertisers will have an external reach beyond DISH TV and SLING TV inventory through DISH Media buys. The partnership adds more than 1 million new addressable households, offering advertisers access to Philo’s inventory.

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Advertisers can tap into a diverse range of programming and a demographic profile, with a significant 51% falling within the crucial age range of 18-44. This highlights the opportunity for DISH Media advertisers to target this key and influential demo.

Read more – DISH Media Expands Addressable TV Advertising Footprint Through Exclusive Collaboration with Philo

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