DISH Media launched DISH Connected, allowing DISH TV’s live, linear inventory to execute programmatically. It delivers real-time, targeted advertisements to the internet-connected DISH set-top boxes. It will provide advertisers access to DISH inventory like the SLING TV campaign.
Advertisers can now programmatically transact on premium DISH set-top box inventory through private setup with demand-side platforms (DSP) like The Trade Desk, Yahoo DSP, and the sell-side platform (SSP) Magnite. Advertisers can also bid and deliver advertisements to views with good content in real time.
Read more: DISH Media Brings Linear TV to the Digital Ad Marketplace with DISH Connected
