DirectSale, a direct and social selling industry, has announced a partnership with VERB interactive video CRM firm. Under the partnership, VERB will provide DirectScale clients with a custom mobile app that combines DirectSale’s administrative platform with VERB’s lead generation and sales enablement capabilities. It will also include VERB’s interactive video technology that will provide a more useful set of tools for DirectScale clients’ sales reps.

VERB’s interactive video sales component is expected to enable DirectSale clients to file reps to engage with customers in real-time.