Digital Turbine and Scope3 are partnering to create new green mobile advertising solutions powered by Scope3 data. It is aimed to reduce CO2 emissions in line with Goal 13 of the UN Sustainable Development Goals.
By measuring the carbon emissions of the digital advertising supply chain, Scope3 helps Digital Turbine to make it easy for its brand and agency partners to factor carbon emission reduction into every business decision.
Digital Turbine will use Scope3 data to form Green Media Products (GMPs), which will optimize spend by diverting it away from inventory with high emissions when compared to channel and geo-based benchmarks.
Existing and future Digital Turbine partners will have access to pre-built or curated app lists and custom inventory lists for their campaigns, including data on the emissions generated in their post-campaign analysis reports.
Read More : Digital Turbine to Deliver Green Mobile Advertising Solutions Powered by Scope3
