LRW Group, an analytics-powered marketing services company, has acquired T3, a digital marketing agency. As a result of the acquisition, T3’d employees will join the LRW Group and will operate under the company’s Action Division.
T3 will continue to work with its current clients and independently pursue new clients. T3 President Ben Gaddis will continue to oversee the agency’s day-to-day operations and will assume the CEO role from the agency’s founder, Gay Gaddis.
