Dentsu has partnered with Adobe to transform customer experience with a shared vision to create value for brands through digital innovation. Dentsu International’s customer experience management (CXM) company, Merkle, will join as a premier partner with Adobe’s technology partner program, Merkury identity resolution platform.

The partnership will focus on market-leading integrations that combine the strengths of Merkury and Adobe Experience Cloud around audience management and identity resolution.

Dentsu, Adobe, and Merkle have been longstanding partners. Together, Adobe and Merkle’s strengths will yield enriched customer profiles for activation and segmentation across channels for marketers facing difficulties in traditional identification, marketing, and analysis.

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