Demandbase, an Account-Based Marketing company, has announced the availability of Dynamic Audiences features to its flagship ABM Platform. It will allow B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences will enable marketers to optimize their ABM strategy by updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, and so on.
With AI-powered Dynamic Audiences, B2B marketers can automate the targeting of specific accounts with specific messages based on the sales stage and other buyer data. They can automatically advertise to new accounts as they progress through the buyer’s journey. Moreover, they will be able to prioritize marketing investment on accounts showing interest in your products. Dynamic Audiences will be available worldwide in February.