Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment

Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment

The Datrix team acquired Adapex, which allows Adapex publishing partners to maximize data-driven revenue by artificial intelligence. Datrix, a leading global provider of AI solutions that help companies convert data into monetization data, said joining forces with Adapex, a leading technology company that provides digital advertising services to publishers, will enable companies to assist publishers and various other sites make better money with audience data and shape the future of open web advertising just as audience information disappears from the market in the privacy of the first time – without cookies.

Discovery will provide publishers with tools to make more audiences available to them by increasing the effectiveness of audience targeting and rating. Advertisers will receive the most effective ads. As Adapex provides its publisher partners with sophisticated data monetization skills, Datrix will have the opportunity to build relationships with a large Adapex domain for publisher partners and their viewers.

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