Datonics and Atedra team up to Release New CTV Data Offering

Digital data providers Datonics and Atedra, have teamed up to release new CTV data targeted at advertisers who want to reach audiences by streaming media.

The data aims to provide advertisers improved accuracy and segments to power ad campaigns.

The release follows Atedra ‘s addition of CTV and OTT broadcast innovation to its site, enabling omnichannel marketing strategies for products.

Read More: https://martechseries.com/tv-advertising/datonics-and-atedra-release-new-ctv-data-offering/