Search engine optimization (SEO) has undergone transformation and tactics such as keyword research; backlinks, internal linking, and proper website architecture are essential, but not the only thing to be done. Successful Search Engine Results Page (SERP) requires a deep understanding of the audience and how they engage with the content. In addition, the path to deeper insights and a greater understanding of your audience lies in data blending. Data blending allows understanding a customer’s journey through sales funnel and offers the necessary insights requital to adjust SEO efforts.

Through data blending, the connection of the website, social media and other channels can be made and the process of compiling, collating, and analyzing data-streams can be automated to generate actionable insights. It adds greater context to the search data by combining it with information from across the entire ecosystem.

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