Data Axle, a data-driven marketing solutions provider, has announced its proprietary business and consumer datasets have grown by 8.3% and 11%, respectively.
The company has expanded its coverage of small and medium-sized businesses. They have added 8,000 new topics and keywords, increased core attributes for the 18-35 demographic by 15%, and introduced a shopper dataset.
Data Axle has also introduced several hundred AI-enhanced digital customer audiences. These advancements strengthen the company’s position as a top provider of AI-ready data. They also empower clients with comprehensive and actionable data insights into business dynamics and individual behaviors.
Read More :Data Axle Expands Business and Consumer Data Coverage, Strengthening Linkages and Intent Signals
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