DanAds has partnered with Brand Metrics to improve advertising opportunities by providing brand lift data. This collaboration enables DanAds clients to offer their advertisers improved ROI data, empowering them to make more informed decisions and achieve better campaign outcomes.
Also read: Top Metrics to Measure Programmatic Advertising Results
The partnership strives to make high-quality brand lift measurement accessible to all advertisers and agencies. National World, the UK’s local publisher, already benefits from this collaboration, experiencing a 19% greater brand lift than other news brand publishers.
Read more – DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights
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