Dailymotion has recently announced its collaboration with AudienceProject, the Danish the technology company, to enhance its campaign measurement solutions. With this partnership, AudienceProject will support in proving the positive impact of advertising and marketing campaigns running on Dailymotion’s video player. This will help both the parties to uplift brand awareness, purchase intent, etc.
Besides, AudienceProject has also announced its entry to the French market with a focus on documenting the actual value of omnichannel marketing provided by agencies and publishers to advertisers.
Source: Martechseries
