Social media monitoring platform Crowd Analyzer has acquired a micro-influencer marketing platform Task Spotting. The financial terms of the deal were not disclosed. The acquisition will help Dubai-based Crowd Analyzer help brands to increase the reach of brands to potential buyers with activation and engagement.
Task Spotting is a nano-influencer platform that connects brands with everyday consumers to help them increase their social media process. The platform helps brands drive reviews and test products with their target audience. Crowd Analyzer use ML, AI, and NLP to analyze content and conversations on social media for relevance to help brands understand how they are doing online so they could use this data to create their social media campaigns and marketing strategy.