Cross Screen Media has partnered strategically with LiveRamp. This collaboration aims to improve its targeting and measurement capabilities.
This will position them for the cookieless future. It will also allow them to continue using market-leading audiences while adhering to updated privacy measures.
Also read: CMOs Playbook to Respect Customers’ Right to Privacy
Through LiveRamp’s identity resolution and transcoding app, Cross Screen Media’s customers can retain control over their data while building a foundation with LiveRamp’s identity.
Cross Screen Media will also incorporate RampID, LiveRamp’s privacy-centric identifier, into its planning, activation, and measurement offerings.
Read more – Cross Screen Media Partners with LiveRamp to Enhance Video Ad Targeting and Measurement for Local Agencies
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