As per research by Statistica, AI usage in CRM systems is projected to deliver roughly $394 billion in additional revenue to businesses in the US by 2021. CRM systems are using AI for better and more complete customer data. Another trend to look out for in the near future is the rise in tighter CRM integration with cloud-based services commonly used by businesses.

CRM makers will gradually move away from dashboard interfaces to the ones that are similar to social media sites.

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