Criteo has announced a new partnership with Dollar General Media Network (DGMN), the retail media arm of Dollar General. The partnership aims to support Dollar General’s onsite sponsored ad offerings and extend access to newer formats later this year. Through this partnership, Criteo and DGMN will provide brand partners access to premium inventory and campaign execution.
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This will be done through flexible integrations with Criteo’s self-service demand-side platform (DSP), Commerce Max. The partnership will empower advertisers to access hard-to-reach rural shoppers across Dollar General’s owned and operated properties.
Read more – Dollar General Selects Criteo to Enhance its Retail Media Offering
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