Credera announced the launch of Amazon Personalize “Next Best Action.” With this launch, Credera achieves the AWS Advertising and Marketing Technology Competency.
Amazon Personalize will use data to generate recommendations for users, thus making it easy for them to build multiple personalization use cases.
Companies can also maximize engagement for each user to increase conversion using the new offering in the digital space.
Amazon Personalize “Next Best Action” caters to the needs of companies to increase conversions and loyalty rates for their brands.
Furthermore, it also allows companies to manage their recommendations engine by integrating personalization into their applications or marketing channels. This is how companies can scale personalization in a cost-effective manner.
Read More: Credera announces support for Amazon Personalize “Next Best Action”
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