Crealytics, an adtech firm, has launched the next evolution of its iCLV Measurement Platform. It combines incrementality testing, marketing mix modeling, and multi-touch attribution to deliver accurate, privacy-compliant media performance insights.
This integrated solution enables retailers to optimize their ad bidding, allocate media budgets, and gain a holistic understanding of the actual sales impact of their marketing efforts. All of these features are conveniently available within a single platform.
The iCLV platform uses advanced techniques like geo-based incrementality testing to isolate the causal impact of marketing efforts.
Also read: How Brands Can Adapt Marketing Strategies to Reduced Budgets
Some top retailers have already benefited from the platform’s ability to provide precise measurement and optimization. This has resulted in increased ad spend returns.
Read more – Crealytics Sets New Standards in Marketing Metrics with iCLV Measurement Platform
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